How can you recreate the essence of a retail store in 2D media like print and transit boards? With The Container Store, we showed very clearly how the brand helps people create more space and get their living spaces more organized.
For this Cleveland-based clinic which dispenses immunizations and vaccinations, I wrote and produced a series of postcards that were also used as print advertising.
Aimed at international business travelers and students studying abroad, customers were told to “avoid a world of hurt” and get the medical care needed for their specific country or destination area.
If you're ever in Kansas City, be sure to stop by the nifty American Jazz Museum. The Jazz scene was huge there in the '30s and '40s. I created these posters for KC agency Muller+Co.
This dimensional direct mail piece promoted a new International Returns service that UPS launched to make it easy for consumers to return merchandise from anywhere in the world.
Who wouldn’t want to receive a boomerang in the mail?
We sent these to shipping managers and other decision-makers. And yes, I tested one. It came right back to me.
Based in Seattle, Committee for Children develops programs for kids that teach them how to identify, prevent, and report bullying when it happens.
As we all know, bullying is a timeless problem, but CFC’s Second Step program is modern solution, so our concepts used vintage imagery to make that point. Facebook posts and promoted ads directed users to the Second Step website.
Did you know that ships often dump cargo into the ocean when sailing in unsteady waters?
It happens. There's a lot of stuff at the bottom of the Pacific Ocean.
UPS doesn't just ship cargo worldwide — it insures cargo, even if it's not shipped on a UPS boat. This print ad and direct mail piece was targeted to shipping managers and other decision-makers in manufacturing and e-commerce industries.
Texas love football. You know, “Friday Night Lights” and all that.
But they don’t quite understand rugby. To promote the Dallas Harlequins semi-pro rugby team and make it relatable to Texans, I created this series of posters with the tagline “Football’s Bigger, Meaner Older Brother.”
I wrote these web videos for CBT Nuggets, a company that produces IT training videos. I also wrote the company's tagline: "Watch. Learn. Conquer."
Channellock Pliers is an American-made brand known for its toughness. And more iconically, its blue handles. So in this case, having the "blues" is a great thing and the solution to tricky DIY projects. I wrote the lyrics and copy for these radio commercials.
As part of a complete rebranding of Delta Private Jets, I helped create a print and digital campaign that appealed to luxury consumers who still wished to remain discreet and particular about their spending.
"What Delta Private Jets flyers know" was the basis for truths that this audience understood, and our headlines meshed with the unique benefits of a Delta Private Jets Card.
The campaign delivered an unprecedented 50% sales lift in monthly jet card sales — which is pretty amazing considering they’re $100,000 a pop. Delta Private Jets earned 45% of its annual sales during the three months after our campaign launched.
When is too much of something a great thing? When it’s an all-you-can-eat catfish special. Of course, too much of a silly yodeling catfish hanging on the wall can grate on one's nerves.
Check out the TV commercial, and it’s companion radio spot featuring voiceover legend Gary Owens.
Some random concepts and work from various clients.
I took the best of my Talent Zoo columns and published them in 2011. It’s available on Amazon, or contact me directly for a copy.
Available on Amazon, or contact me directly for a copy.