Here's the deal: Prior to the introduction of UPS Paperless Invoice, businesses who shipped freight had to physically attach paper invoices to their shipments. This new product eliminated the paper.
A direct mail piece sent to customers included ‘the last paper invoice' they'd ever see. They were directed to a Go Paperless microsite, where they could sign up for the service, and use that paper invoice to make a paper airplane, boat, or truck. And the boat really floats.
The microsite is no longer live, but watch the video below to see how the site looked — and learn how to make that plane, boat, or truck.