Dan Goldgeier
Copywriter
Interactive Work
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UPS Paperless Invoice Microsite
UPS Paperless Invoice Microsite
Here's the deal: Up until now, businesses who shipped freight had to physically attach paper invoices to their shipments. No more.
A direct mail piece sent to customers included the last 'paper invoice' they'd ever see. They were directed to UPS.com/gopaperless, where they could take that paper invoice and make a paper airplane, boat, or truck. And the boat really floats.
Ravenswood Winery "No Wimpy Wines" Banner Ads/Facebook Tie-In
When you drink Ravenswood, you’re taking a stand against wimpy wines. So to re-introduce the brand’s long-standing irreverent positioning, we decided to use April Fool’s Day give consumers a shock: Ravenswood was now embracing wimpiness.
Banner ads on news sites such as nytimes.com, sfgate.com, and wsj.com featured teaser “Breaking News” headlines. Then we directed consumers to click the banner and sign a "No Wimpy Wines" petition on Facebook. The reaction was amazing: In one day, nearly 10,000 people became fans of Ravenswood and signed the petition — serious results for a April Fool’s joke.
Delta Private Jets Banner Ads
If you're rich enough to afford private jet travel, can you still be pragmatic about it? Yes, and that's the premise of the "What Delta Private Jets Flyers Know" campaign. Print and online ads alluded to the unique benefits of the Delta Private Jets Card, which offers no hidden fees or surcharges, plus the ability to use the card balance to fly both privately and commercially on Delta Air Lines.
The banner ads directed prospective customers to the Delta Private Jets website, sections of which I also wrote.
Shared Health - SharedHealth.com Website
SharedHealth.com Main Site
If you ended up in the emergency room unconscious, would doctors know anything about your medical history? Now they can.
I did extensive copywriting for Shared Health, a Tennessee-based health information technology company. This site was aimed at physicians, hospitals, and health system adminstrators to get them to adopt electronic health records -- the future of health care.
I've also written many other materials for Shared Health, including print ads, sales materials, trade show booth videos, and even copy for mousepads. Contact me if you'd like to see more integrated work I've done for this B2B healthcare information technology client.
Shared Health - SmarterHospital.com Banner Ad #1
A series of banner ads I wrote to lead hospital administrators to SmarterHospital.com (since removed), a microsite for Shared Health.
Shared Health - SmarterHospital.com Banner Ad #2
Shared Health - SmarterHospital.com Banner Ad #3
Philips Hospitality Interactive Sales App
Armed with this interactive app, Philips hospitality salespeople easily display the different lines of TVs hotels can choose from so customers can compare the benefits. Contact me to see the full demo.
Marlow's Tavern "Red White & Brew" Expandable Ad
I've done a lot of work for Marlow's Tavern, a chain of upscale taverns in Atlanta. Contact me for some fun examples of posters, emails and in-store items such as check presenters and table tents.
In addition to copywriting for websites, microsites, and banners, I've also done writing for the non-sexy bits of communication that flow through the Internet tubes. Like emails, sales training modules, and landing pages for promotions. I'm also well-versed in copywriting for SEO.
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